Many people feel comfortable shopping on the internet for their diamond. However, because this is such a significant purchase, it’s important to understand the facts before one considers buying a diamond on-line.

Fact # 1
Every diamond is unique and different from another. As every diamond expert will tell you, a diamond’s ratings do not adequately describe the beauty and brilliance of a diamond. We advise our customers, never buy a diamond without viewing it in person.

Fact # 2
With most internet sites, you have to purchase the diamond before you see it.

Fact # 3
Most diamond internet sellers do NOT even see the diamond before it goes to their customers. All they see are the Lab Certificates. If the company selling you the diamond has not seen the diamond themselves, how can you possibly know what you are getting?

Fact # 4
No professional diamond buyer would ever consider buying a diamond for their loved one without seeing it first and neither should you.

Fact # 5
Many customers who purchase their diamond on-line end up with inferior diamonds that may appear to be a bargain. However, if compared to other diamonds, they often lack the brilliance and beauty of diamonds that are hand selected by professional diamond buyers.

We always recommend selecting your diamond in person. However, if you are intent on shopping on-line for a diamond, we recommend Smartdiamond.com.

At Smartdiamond.com, you’ll find many of the same diamonds found on other internet sites, but with Smartdiamond.com you can order your diamond without putting it on your credit card or risking even a cent.

More Smartdiamond.com Advantages

You can shop from the convenience of your own home or office, but you don’t have to worry about the diamond being sent to you.

You can view your diamond using a Gemological microscope, under the proper lighting and with the help of a Graduate Gemologist or a Certified Diamontologist.

You can compare your diamond side by side with other diamonds in a safe and professional environment.

Every diamond comes with an accredited independent Lab Certificate.

Your diamond comes with a free Smartdiamond.com Lifetime Ltd. Warranty and free cleanings and inspections for life.


There is no risk and never any pressure to buy!
If you don’t like the diamond, you simply don’t buy it!

To search for your Smartdiamond.com diamond, click here »